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 Camp Okutta, War Child Canada’s most recent advertising campaign, has won an award at AdweekMedia’s prestigious 2007 BUZZ Awards in California. Toronto based john st, War Child Canada’s pro-bono advertising agency, was the only non-American winner on the night. They triumphed in the Best Guerilla Marketing Campaign category at the awards, which were part of The Next Big Idea Conference, held at the Beverly Hilton in Beverly Hills on Tuesday, 31st October.
“This is fantastic news and thoroughly deserved,’ said War Child Canada President, Eric Hoskins. ‘john st. does so much for our organization and for no fee, so to see their work being recognized like this is fabulous. I and all the team here pass on our heartfelt congratulations.”
 The Camp Okutta campaign was designed to draw attention to the issue of child soldiers, by bringing the problem home to North America. Camp Okutta was a fictitious summer camp for ‘kids aged 8-12’. Instead of the usual camp activities, children were made to fire AK47s, throw grenades and walk through minefields – activities more commonly associated with the experiences of child soldiers. Although there was a TV spot, the campaign really caught fire as a result of non-traditional advertising methods such as online video sites, blogs and guerilla postering and leafleting.
The BUZZ Awards celebrate the best in advertising and marketing and draw hundreds of entries from the top agencies working on the biggest brands, To win one of the main prizes is an amazing achievement.
Read more at the War Child Canada website
To view the Camp Okutta site, please visit www.campokutta.com
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